Business Design		  
Identify business objectives from a market and financial perspective.  List strategic challenges and draw up main strategy and supporting strategies. Consider the future positions of competitors and analyse customers’ future spending patterns, conduct customer portfolio planning, draw up a customer execution plan and perform simulations.
     
Objectives and Strategy
Draw up a clear cut strategy
Turn the strategy into actions
Embed the strategy into daily operation
Link operational and financial plans, - show the impact of operational change 
Define strategic challenges and opportunities
Match the strategy to the business reality
   
     
     
Customer Planning 
Analyse customers on two fronts: their attractiveness and your ability to serve them
Who are the customers, how much do they spend in total and what proportion of that do they spend with you?
Assess how current relationships between customers and competitors are likely to change
Target the right (profitable) customers
Improve customer focus
Identify and build a pipeline of strategic growth accounts
   
     
     
Customer Planning & Market Simulation
Draw up Go to Market Strategy and Customer Execution Plan
Define the Marketing Mix for individual customers
Outline Value Proporsition, Key Issues, Main Drivers and Key Initiatives
Draw up Action Plans, listing activities, persons responsible, deadlines and budgets
Find out how figures will change if the turnover increases or decreases globally or for individual segments.