Gap Analysis    
 

The objective of the Gap Analysis within BusinessMap is to identify the best possible way to “Close the Gap” between your Current Market Position and Ideal Market Position. In BusinessMap the Gap Analysis enables you to pinpoint areas of improvement, and direct efforts more efficiently in order to close the gap between your Current and Ideal Market Position. The Action Plan exercise encourages you to make decisions as to the person in charge, deadlines, and budgets.

 
  Go to Market Strategy
 

Go-to-market strategy encompasses the channels that your company uses to connect with its customers, and the processes it develops to guide customer interactions from initial contact through fulfillment. The right go-to-market strategy has a significant impact on a company‘s ability to cost-effectively deliver its value proposition to each of its target segments. Companies are becoming increasingly focused and sophisticated in the way in which they compete to create superior customer value. As companies tailor their value propositions to better address customer needs beyond product specifications, and to better align their cost of sales and fulfillment relative to those needs, go-to-market strategy plays a central role.

A company's market offering frequently extends beyond its core product to include services, programs and systems elements. The value proposition translates this market offering into a statement of the benefits a customer will derive. Effective value proposition delivery is accomplished through well-designed and executed sales processes and go-to-market channels. In combination, value propositions, sales processes and go-to-market channels are the basis for the consistent and profitable delivery of customer value necessary for sustained business success.
 
 
Gross Margin
 
The difference between the cost or buying price and the selling price.
 
  Ideal Market Position
 

After you have defined and analysed your internal and external environments, and thus gained a thourough understanding of your business reality you can proceed to define your objectives and goals, reflecting your intentions and ambitions within the market. You must determine your ideal market position in the light of your current position, opportunities and resources. It is also important to give thought to the changes within your competitive climate. If your market share is increasing - who are you outperforming?

 
 
Key Success Factors
Those essential elements that must be in place if your strategy is to be successful (e.g. a larger sales force, a new piece of equipment). Should be measurable.